i2i Consulting Lab Part Two: The End

Sometimes the final result comes out of nowhere as an absolute surprise. And this is precisely what happened at the end of the i2i Consulting Lab. After consulting with strangers in Chamberí and with friends on WhatsApp and Facebook, we had an idea of what the event concept would be, but we did realize that […]

i2i Consulting Part One: Up to the Halfway Point

We´ve been busy working through the Design Thinking process, and after a hard day´s work in the i2i Consulting Lab we´re off working on our regular assignments with our workgroups. Let´s recap what our work the first three days: Monday: Empathize Day On the first day of the i2i Consulting Lab, we finally were lead […]

Last Stop: Museo Cerralbo

And now, my friends, less than 48 hours before the i2i Consulting Lab kicks off, we come to the final recon mission of the 5 Museos: the Museo Cerralbo. Located off Plaza de España, within walking distance of the Palacio Real/La Latina, Gran Vía, and the student neighborhoods of Argüelles and Moncloa (as well as […]

Next-to-Last Stop: Museo Nacional de Artes Decorativas

Located on Calle de Montalbán, between Cibeles and the Retiro and a few steps down from Pepa Marcos’s ático from Women on the Verge of a Nervous Breakdown lies the Museo Nacional de Artes Decorativas. This museum boasts the closest proximity to the Paseo del Arte (the Prado, Reina Sofía, and Thyssen), and while I […]

Stop #3: Museo Lázaro Galdiano

The Galdiano is the museum which is most present in our lives at IE; most of our favorite lunch haunts and the path that separates MM4 from MM31 go right past the museum. Behind the walls there’s an absolutely beautiful premises, and the Q&A Session uncovered some of the mysteries (that are actually solved) behind […]

2nd Stop: Museo Sorollla

This picture may look familiar, and while this was taken last summer, this encapsulates one of the reasons why the Museo Sorolla is one of my favorite museums of all-time. While it’s located on a very busy street, Paseo del General Martínez Campos, the Sorolla is a heavily-frequented museum and is working on an expansion […]

First Stop: El Museo del Romanticismo

Situated in between Chueca and Malasaña is the first of the 5 Museums we will be working with for the i2i Consulting Lab, El Museo del Romanticismo. When you walk inside the doors on Calle de San Mateo, mere meters from the hustle and bustle of Fuencarral and the hipster paradise known as Malasaña, you’re […]

Welcome one, welcome all!

Welcome to Grupo Diecisiete (aka Group 17 or Squad 17)’s blog for the 2015 i2i Consulting Week at IE Business School. We’re a Magnificent Seven about to start putting the pieces together for an intense week at the beginning of November. We’re going to use this blog to document our journey as we pitch some […]